Self-promotion has always been a mystery to me. I've done my best to tell other people about what I do, but there's never any guarantee that they will like what I do or that they will like it enough to tell anyone else that they like what I do. I do appreciate the few that do like my work and comment on it, but I don't feel like those people found out about it by any effort on my part. If effort is all that is required, I feel like more people should know about it than do. So, fate is the only answer I have.
Of course, it's not like I do this for recognition, but knowing that people care does motivate me to do more.